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Sunday, January 13, 2019



What Is A Vision Statement?

A Vision Statement  is a short written statement of what an organization would like to achieve in the future. 

The definition of a business vision statement is a sentence or short paragraph providing a dynamic and inspirational image of the future you hope to create. A description of what an organization would like to accomplish in the next 1-3 years. 


It is intended to serve as a road map for current and future courses of action. Without a written vision statement, effective business planning would not be possible; it's the vision statement that helps an organization plan the right route to take for future success. 




Why Do You Need a Vision Statement?

1. To describe where you are going.
2. To indicate your primary goal.
3. To show what the future will look like.


As the vision statement is the road map for your destination, all of your goals, objectives, and strategies should focus on making it happen. Your vision statement should be the basis for all of your business planning. Business vision statements reflect the future plans for the organization using inspiring words that are often used during the process of strategic planning. 


Four Questions to Help You Craft Your Vision Statement

1. Why are you in business?
2. What do you want to be remembered for?
3. What do you offer beyond products?
4.  If you dreamed about it, how would it look?



Keep your vision statement alive: share it with staff, management, and partners if you have them. Frame it and hang it in your employee break room, wherever you, your staff and colleagues will see it. 


3 Characteristics of a Vision Statements

1. Clear & Visible – If you can't see yourself there, it's not a vision.
2. Future-casting – Looking forward, what you will be.
3. Descriptive – A single sentence